@wwake is best known for their dainty, dazzling rings, earrings and necklaces featuring opals that brooklyn-based designer wing yau sources from australia. “the most exciting quality of opals is their play of color,” she says. “they have these moments of tone that can change from one moment to the next… from a fiery red to a deep, lizard green. no 2 are the same.”
today on our story, watch wing demystify the subtle art of ring stacking ✨
When @bembien’s yi-mei truxes was unable to find the perfect jane birkin-eque basket bag, she decided to make her own. yi-mei connected with a small community of weavers in bali to partner in the creation of woven rattan crossbodies and carryalls. ten percent of the brand’s profits go back to the community in bali via @buildanest 🙌🏼
“our candles aren’t a status symbol. they’re a self-worth symbol,” says @boy__smells co-founder matthew herman. “they’re meant to be used—not just sit there and look pretty.” matthew and his partner and co-founder david kien decided to package their candles in pink boxes but call their company boy smells to poke fun at the idea of scents being gendered. that male/female duality has been the secret to the brand’s success. the mix of wood tones, florals and fruits creates scent notes that are unique and just, says matthew, “really, really yummy.” 🕯🔥🕯🔥
today on our story, watch a @boy__smells candle get made in matthew and david’s la studio.
It turns out, sometimes you *can* judge a book by its cover. especially when the cover is designed by @juniperbooks. founder thatcher wine started selling books he picked up at estate sales in 2001 as a hobby. in 2005, he expanded to curating full libraries around the world and, in 2010, designing custom book sets. now, juniper books has a few thousand books coming in and out of his warehouse in boulder, colorado every week. juniper also makes custom designs for existing collections—from authors including toni morrison, elena ferrante and jk rowling.
"all the shoes are named after my friends,” says designer @nicole_saldana of her namesake line of shoes. “it allows me to create this super diverse range… to touch on all the different kinds of personalities of the girls that i call my family." that family includes #rihanna and #bellahadid, who have both been spotted in nicole’s handmade-in-portugal shoes.
@ayr launched with a simple premise: making seasonless clothing that would look good in #tbt posts for years to come. co-founders max bonbrest, jac cameron and maggie winter joined their fashion industry superpowers to create the closet staple line in fall 2016. the brand’s signature piece is the robe (pictured on max, right): “it’s a lightweight, long, unlined jacket and it works as a cardigan, jacket… and blanket.” we’ll take 10.
“i see such beauty in the shape of the monstera leaf,” says designer-artisan @paulinestanleystudio of her inspiration for the monstera mobile. “maybe because it’s associated with a tropical feeling. i live in virginia, so it’s not like those plants are growing wild around here!” see more of @paulinestanleystudio ’s work on our story today 🌿
Today is extra special for @pamplemousse_studio founder danica zheng; it’s her first mother’s day as a mom (daughter cerise is about to turn one)! last year, after she had cerise, danica relaunched her brand with a new focus on sustainable creation and accessible designs—plus, sizes for both women and children. “i want to always be able to wear what i design,” says danica. “this sweatshirt can transition me from taking care of my baby at home to a meeting. it saves me a lot of time!”
today on our story, spend mother’s day in nyc with danica and cerise!
“i’m the opposite of a minimalist,” says designer @susan_alexandra. “i’ve always been into abundance.” susan’s joyful jewelry and bag designs match that aesthetic—with their bright saturated colors and beaded textures, they’re like wearable emojis.
today on our story, find out what surprising items are inside susan alexandra’s go-everywhere bag.
“everyone calls our genuine jeans the 'traveling pants,'” says @feeljeans founder and ceo @stevie_dance, who refined the brand’s sole design for 4 years before launching. “i tried them on different friends, even my boyfriend and his friends—curvy, tall, short, sporty, every body type,” she says.