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location ♡ shizuoka / japan
When photographer caroline heggdal (@iseecaroline ) turned to makeup art as a creative outlet a couple of years ago, she found a floral focus through her avant-garde eye art. “i quickly discovered that your face (or eye) could have so many possibilities for creative art that wasn’t the typical pen on paper,” she says. “the eye for me shows true emotion, soul and it never really lies.” 🌸👁🌸#thisweekoninstagram
photo by @iseecaroline
Meet creator and entrepreneur jackie aina (@jackieaina ), an advocate for inclusivity and diversity. jackie’s success in demanding more representation within the beauty industry has inspired millions of people around the world, but most don’t know the struggle it took jackie to get to this point. 💞
growing up in los angeles, sometimes living in shelters, jackie didn’t have a lot of positive role models to teach her about success. “i wish i had people around showing me what it looks like to live out your passion,” says jackie. “when you see someone who is young and is black and is killing it and is not allowing their upbringing to affect their adulthood, i want people to be inspired by that. if i could be that to somebody else, then i really, really hope i can be.”
while jackie is busy building her own empire, she’s also mentoring other creators and making sure they have opportunities to use their platforms in a positive way. “for me, #shareblackstories is another way of saying share black experiences. we can all relate to and learn from each other in one way or another.”
this black history month, we’ve partnered with @bet to #shareblackstories and support #advocates doing amazing work on instagram and beyond. check out our final episode, on igtv now.
“i want to see all versions of the black woman flourish. i want to see the bougie black girl. i want to see the geeky black girl. i want to see the black girl who does cosplay. i feel like there’s room for all of us. but there shouldn’t be this hierarchy of one being better than the other. i’m just here for every version of blackness,” says jackie, a creator and entrepreneur from los angeles. ❤️️🖤
“i’m a voice for inclusivity because i refuse to let black women go unnoticed. i will always do what i can to make sure that it just doesn’t happen.”
for black history month, we’ve partnered with @bet to #shareblackstories and support #advocates who are inspiring those in the black community and beyond. watch our final episode on igtv. 🖤❤️️
Editorial fashion and beauty mua martha butterworth (@marthamakeupartist ) doesn’t like to be pigeonholed. “i prefer to try out as many ideas and techniques as possible,” says martha, who often uses 3d elements in her work, “purely because it opens up a whole new dimension to what i can create.”
“a lot of my work is colorful and has a light-hearted fun element to it,” she says. “i think i get bored quite quickly and feel the need to break the mold.” 🌞
photo by @marthamakeupartist
“my eating disorder tries to tell me that i’d be safer in a smaller body, but i try to remind myself that the ‘safety’ and relief came at the cost of everything else in my life. as my body shrunk, so did my entire life.”
shira rosenbluth (@theshirarose ) is uniquely positioned in her career as an eating disorder therapist, since she is in recovery for anorexia and bulimia.
“it feels empowering to be able to take my years of suffering and pain and use it to try and make this world a safer place for people in larger bodies. i was a therapist in an outpatient clinic for the first three years of my career and had no intention of treating eating disorders because of my history. but every time i had a client with an eating disorder walk through my door, we were able to do amazing work and it was an area that i was so incredibly passionate about and also really good at. i knew that this was what i was meant to do. it’s the biggest privilege to be able to to be a part of someone else’s healing journey,” she says.
“reaching out for support and allowing someone else in can be really scary. my clients are some of the bravest people i know, and i wouldn’t change what i do for the world.” ❤️
this post recognizes @neda awareness week in the us. #nedawareness
Lucia perešová’s (@geminiblush ) face may be her canvas, but it’s certainly not blank. “you have to work around the 3d shape of your face and mix your products according to your skin type, which feels a little like alchemy,” says the 21-year-old student and makeup artist from slovakia. “seeing the face i’m so familiar with transform into something completely unrecognizable is a very surreal experience.”
lucia doesn’t limit her art to just her skin. “i really like incorporating pupils into my looks; i feel like it gives them this almost otherworldly look that's very fun to wear around,” she says. 👀 #thisweekoninstagram
photo by @geminiblush
We’re getting carnival-ready with singer preta gil (@pretagil ) in rio de janeiro. ⭐
preta is hosting her annual bloco — or street party — for carnival, and chose to wear a colorful crochet dress that paid homage to her ancestors and her grandmothers.
watch our story to see her get ready for her bloco performance. 💃💓
photo of @pretagil by @euthiagobruno
At one point belgian singer-songwriter angèle (@angele_vl ) hated the sound of her own voice, and now she’s a number one artist in both france and belgium. 🎤🌟
after posting videos that received an outpouring of praise from strangers, she now performs for sold-out crowds around the world. angèle’s songs speak to important issues — like women’s rights and climate change — empowering people to speak up and speak out. ✊❤️️✨
learn more about the rising star on our latest episode of #threeminuteautobiography. check it out right now on our igtv.