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Photo by @nornea starting today, we’re introducing new ways for you to stay connected to your interests on instagram, with the ability to follow hashtags like #equestrian. for 19-year-old menea johansson djärv (@nornea ), dressing up means felt hats, capes and a unicorn horn for her beloved pony norina 🦄. as a child growing up in sweden, she was inspired by vivid fairy tales and medieval markets. “it was beyond exciting to see adults dress up and pretend they lived in a different time,” she says. now, cloaked in nature, menea creates her own #equestrian daydreams that reflect a real-life kinship with her creatures. “i want [my horses] to see me as a best friend they can trust and respect, just like i do with them. most photo shoots are spontaneous. the most challenging part is to focus on the horses and the camera at the same time. the most fun part is to feel adventurous and invincible.”

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Video by @annettelabedzki starting today, we’re introducing new ways for you to stay connected to your interests on instagram, with the ability to follow hashtags like #asmr. once canadian artist annette labedzki (@annettelabedzki ) learned there was a community of people mixing paint for sensory effects, she wasted no time. “my first video was late at night, i used wax paper, i had my pajamas on,” she says. through #asmr (autonomous sensory meridian response), annette, who has painted full time for 30 years, found new ways to be inspired by the materials she’s always worked with. “there was a point where i had mixed every color combo that i could possibly think of. and one night i thought, ‘i wonder what would happen if i poured paint into one of those molds and froze it?’ i’ve never had so much fun in my life!” whether she’s crushing frozen paint, adding glitter to a mix or creating on a miniature canvas, annette loves how sharing her videos opens up a dialogue with others. “i listen to what they write, and then i go from there.”

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Photo by @impact.brothers starting today, we’re introducing new ways for you to stay connected to your interests on instagram, with the ability to follow hashtags like #gymnastics. some twins finish each other’s sentences, marcos and alejandro ponce lópez (@impact.brothers ) finish each other’s flips. after seeing break dancers perform in their hometown 14 years ago, the duo from torre del mar, spain, dedicated their lives to becoming professional acrobats. what’s been their biggest #gymnastics accomplishment to date? “everything we have learned has been self-taught. hand to hand [where one performer, balancing on the hands of the other performer, does a handstand], was very complicated for us, since it is a very complex discipline. we have some friends who know this discipline. one day we were lucky to meet with them, and in a few hours they explained several tricks. after that, we practiced each day to achieve that movement.”

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Photo by @davidcrunelle an eye-catching play of patterns, spotted in a kyoto train station #whpclassic

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Photo by @malarcos mar alarcos (@malarcos ) plays up the historic architecture and design inside a munich theater for this #whpclassic submission.

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Photo by @dreamingofmidsummer “as a firm believer in snail mail, i loved to have pen pals as a child,” writes nina (@dreamingofmidsummer ) in the caption to her #whpclassic submission. “maybe we should write letters to friends and loved ones more often and make them feel special!” follow along to see more of our favorites from this weekend’s hashtag project.

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Photo of @flourshop by @elizabethrenstrom “people eat with their eyes, so who wouldn’t want to eat a rainbow? or a unicorn?” asks amirah kassem, the baker and founder of flour shop (@flourshop ). 🌈🦄 five years ago, amirah couldn’t afford a website and started her business on instagram. “for many years that was the only way to place an order,” explains amirah. last month, she opened her very own brick-and-mortar shop in the soho neighborhood of new york city. her number one inspiration when dreaming up her bright and playful treats? “my childhood! there are so many things we tend to forget as adults — like how fun imagination and blowing bubbles can be — so i try to hold on to that eating-ice-cream-for-breakfast mentality.” watch our story to learn about amirah’s affinity for all things rainbow and unicorn, and follow along on #igyearinreview as we reflect on the most memorable instagram trends of 2017.

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Photo by @karen_claudia_ a swan passing through interrupts the symmetry of a tranquil lake view. #theweekoninstagram

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Photo by @cherylraissa “your skin is a canvas and treating it well will get you the best results,” says beauty content creator cheryl raissa (@cherylraissa ). the 24-year-old from jakarta, indonesia, started working as a beauty content creator in 2010. “it’s been a long time, but i’m still learning, too,” she says. “my work opened up an unexpected path for me. i have traveled to various places and venues as a speaker about entrepreneurship in the digital age.” check out our story to learn more about cheryl and her makeup routine.

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Photo by @gcplyon “i like to immortalize moments of simple happiness,” says photographer gaétan clement (@gcplyon ), who did just that in this scene from a french roller disco. #theweekoninstagram

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Photo by @borsch with the help of a friend and some flashlights, yura (@borsch ) brought an inky night to light at nikola-lenivets art park. “it was so dark there that we could barely see the grass under our feet,” he says. #theweekoninstagram

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Featured photo by @salvarezphoto weekend hashtag project: #whpclassic the goal this weekend is to create photos and videos that display a timeless quality. whether you’re nostalgic for a past era or inspired by traditions that stand the test of time, share what classic means to you: look for local scenes that conjure up familiar feelings — like a family picnic, a cozy coffee shop or a commuter dashing through the city. to make details ageless, be deliberate about what you do (and don’t) show. don’t take any gesture or expression for granted. instead, pull out the patterns in how people and animals interact. project rules: please add the #whpclassic hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. if you include music in your video submissions, please only use music to which you own the rights. any tagged photo or video taken over the weekend is eligible to be featured next week.

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Video by @made_by_helga visual artist helga stentzel (@made_by_helga ) believes in the beauty of imperfections. “all these ‘alleged’ defects give subjects their uniqueness and, often, transform them into objects of art,” says helga, who lives in london. since childhood, she’s been a creative thinker and an artist, and her account reflects her out-of-the-box ideas. she names simplicity as her top inspiration and calls herself a minimalist. “with the help of just a few lines, i manage to turn an ordinary object into something unexpected. in my work, there are no complex textures or shapes; i consciously try to avoid them, so as not to distract the viewer’s attention from the beauty of ordinary things.” watch today’s story to see more of helga’s creations.

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Photo by @arnoldstaffzenegger hello, world! it’s time to meet our #weeklyfluff: the cleverly named arnold staffzenegger (@arnoldstaffzenegger ), a staffordshire bull terrier hailing from snowy oslo, norway. though he’s only 1 ½ years old, arnold is not only strong like his namesake, but incredibly patient, posing for his family in all manner of outfits. follow @arnoldstaffzenegger to keep up with this pup’s evolving style.

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Video by @cacalazzari “i think i’ve been chosen by music,” says cacá lazzari (@cacalazzari ), who lives in rio de janeiro. “music is my life, my religion, my everything.” cacá started drumming when he was just 3 years old, and now the 29-year-old musician plays five hours every day. “drums are the instrument i’ve always loved, and the instrument i think i can express myself better than any other,” he says. watch our story to head into the studio with cacá.

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Photo by @zooeyinthecity meet zooey miyoshi (@zooeyinthecity ): a kindergarten student and 5-year-old fashion influencer. on her third birthday, her mom, mai, started an account all about zooey. fast-forward two year and zooey and her family — originally from tokyo — live in los angeles where they adventure, play and take tons of photos, highlighting zooey’s sweet and edgy styles, often accompanied by her staple expression of hiding behind a pair of sunnies. “zooey has always had this no-emotion face,” says mai of zooey’s signature look. “sunglasses also help when taking photos. most of the time, she is not looking directly at me, which sunnies help hide. #momtip.” as for the future, zooey has big plans. zooey: “i want to be a designer.” mom: “really? when did you decide that?” zooey: “at school. i’m creative, so i think i can be a designer.” mom: “😱” watch our story to learn more about zooey’s world.

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Photo illustration by @leighyogipilot every week, helicopter pilot and yogi leigh emily (@leighyogipilot ) takes a mid-air photo of herself in a favorite yoga pose. “i’ve never considered myself an artist, but since i joined instagram, i am constantly dreaming up fun visual stories to share,” says leigh. “it’s the highlight of my week to see people having so much fun creating amazing things — simply for the sake of sharing love, cleverness and smiles.” #whpinspired

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Photo by @susanblanda “in this quiet moment, you can really feel the connection between the surfers,” says susan blanda (@susanblanda ), who took this photo in between sets of waves. “they share a deep love of the ocean that can’t be expressed in words. this spiritual connection is what i connect to. it’s what drives me to hang out at the beach and immerse myself in the surf culture.” #whpinspired

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Photo by @ensi_gh in northern iran, the background of an abandoned factory inspired architect ensi qadimi (@ensi_gh ) to see something more. “the rusty metal plates resembled a jigsaw puzzle to me,” she says. “i felt like the girl could be part of completing the puzzle.” follow along to see more of our favorites from last weekend’s hashtag project, #whpinspired.

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Today we’re introducing two new tools to help you hold on to your favorite moments from instagram stories and share them in new ways that help you express yourself. stories highlights is a new part of your profile where you can show more of who you are through stories you’ve shared. and to help you build highlights, your stories will now automatically save into a private stories archive so you can easily relive them. now you can group stories into highlights and feature them on your profile. to create a highlight, tap the “new” circle, choose stories from your archive, select a cover and give it a name. your highlight will appear as a circle on your profile that can be played as a stand-alone story. moving forward, your stories will automatically save to your stories archive. to see yours, tap the archive icon on your profile, then tap on any story to watch it. from there, you can add it to your current story, share it as a post or add it to a highlight on your profile. only you can see your archived stories, and you can turn off auto-archiving at any time in your profile settings. to learn more about stories highlights and stories archive, check out help.instagram.com. today’s updates are available as part of instagram version 25 on ios and android. video by @yelldesign

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